Four Steps to Smart City Success [Viewpoint]

Four steps to two sexes.

Four steps through which parasitic intracellular symbionts could bring about the evolution of two sexes are considered. In the first step, a primitive host population has biparental cytoplasmic inheritance and lacks gametic differentiation: parasitic cytoplasmic elements readily invade and spread by vertical transmission through such host populations, even if they have major deleterious effects...

Internet of Everything – Powering the Smart Campus & the Smart City Geelong’s Transformation to a Smart City

Steps to Internet Adoption Success: a study of four small regional organisations

In response to concerns about the reluctance of Australian small business to embrace e-commerce, this study describes the steps taken by four small regional organisations to establish web sites and enter into e-commerce. As well as mapping the actual adoption steps to models of e-commerce adoption, recommendations are made to guide small business through initial web site development. This study...

Smart city ontologies: Improving the effectiveness of smart city applications

This paper addresses the problem of low impact of smart city applications observed in the fields of energy and transport, which constitute high-priority domains for the development of smart cities. However, these are not the only fields where the impact of smart cities has been limited. The paper provides an explanation for the low impact of various individual applications of smart cities and d...

Four Steps to Optimizing Trade Promotion Effectiveness

Trade promotion programs are pivotal to driving sales, building brand equity with consumers and strengthening channel partnerships. The average consumer packaged goods (CPG) company allocates 14% of its total revenue to trade promotion activities1, which underlines the importance of these programs. Despite growing trade promotion budgets, many companies simply anniversary the prior year’s trade...